Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.
Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality.
Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist. In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. Below are just few of the advantages and benefits of having a website for your business.
Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.
A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook.
We all know that you website should be the hard working version of your business on the internet, but why is that? What makes your website your most important employee?
1. It works for free – mostly, apart from initial expenses (be it a layout of time or money) to get your website up and running & monthly hosting fees. Your website works its ass off for little or no monetary reward. Sweet! This is one employee that won’t spend all its time hanging out by the water cooler.
2. It’s your biggest fan! going above and beyond the tout your business to everyone who comes in contact with it, shouting your praises from the roof tops. At least, it should be. Maybe now’s a good time to revisit your website copy?
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